The New Museum Lamp: a blog post genre study

New Museum Lamp

We post this item because it’s a lamp that looks like something that isn’t supposed to be a lamp. In this case, the lamp looks like a highly anticipated museum building. We may add some lighthearted copy (Talk about Unmonumental!). If courteous in nature, we might post a link to the site that gave us the idea to post it ourselves [via curbed [via Apartment Therapy [via notcot]]].

We are compelled to post at least something, either because we haven’t posted in a while and we’re stumped, or because this is a job and we have a daily quota of 10, or 20, or 50 posts. We see the lamp and make a judgment call: on a scale of boingboing to We Make Money Not Art, this lamp falls somewhere between Cool Hunting and T: The Moment. Passable.

You see it, and you click, or forward, or bookmark, or comment, or ignore, or whatever you feel like doing. We pay attention until we go pay attention to the next thing. No one ever buys the lamp, that we know.

With minor variations the same thing is true of politics blog posts. I see this lamp and it makes me think of how tired I am.

Sigh. Go check it out.

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